As a company, learn more about the forward-looking marketing opportunities with www.cosmeticanalysis.com.
As a cosmetics manufacturer or retailer, take advantage of new marketing opportunities around your product quality. Book a Profi Plus membership at www.cosmeticanalysis.com and benefit from innovative marketing concepts.
If you are already a Profi Plus member, these features are already available to you at no additional cost.
Test all functions for two weeks free of charge and without obligation.
No credit card deposit.
Combine consumer interest in your quality, with sustainable acquisition of new customers and the creation and multiple opportunities of a highly attractive customer community.
Book our one-hour live marketing online workshop here - German.
| Interactive quality seal | Lead Generator |
|---|---|
Go to your dashboard in Cosmetic Analysis and create the product analyses of your products yourself under "My Products" , using our manufacturer-independent ingredient database. | In Cosmetic Analysis , go to "Marketing" in your dashboard and create individual lead generators under "Lead Generators", including individual questionnaires according to your wishes. |
| Now go to "Marketing" and there to CA-Codes and create interactive CA codes yourself with the products you have analyzed. CA-Codes are interactive links or use them embedded in QR-Codes to use print. Always create a separate CA-Code for each marketing campaign. You can create as many CA-Codes per product and in all available languages. | Reward your customers for the data and information they provide in the questionnaire. Promise an individual cash value, a product gift, participation in a sweepstakes or whatever you like. Build a sustainable community of customers with an affinity for quality. Create as many questionnaires as you like, for completely individual promotions. Link the questionnaires to the marketing actions created with the CA-Codes. |
| Publish the links on your website, in your webshop, with your social media activities. Use different CA-Codes (links) per product and promotion. | Assign the corresponding products to the questionnaire, or the CA-Codes and marketing actions that you have created with the respective CA-Code. |
| Publish the QR-Codes on your packaging, flyers, displays, posters, in ads , etc. Use different CA-Codes (QR-Codes) for each product and promotion. | The questionnaire is automatically displayed to the customer of Kosmetikanalyse when he calls up the products via the interactive link, the CA-Code or the corresponding QR-Code. |
Check the response to your respective publications. All accesses are tracked by CosmeticAnalysis and can be evaluated according to various criteria. | The data from the completed questionnaires will be sent to the e-mail address you provide. However, all data will also be collected by Kosmetikanalyse and provided to you via Excel list. |
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Interactive transparency and quality seal
With the world's first interactive transparency and quality seal "ingredients tested", manufacturers and retailers of cosmetics are supported. They can quickly and directly convince their customers of the quality of their products and ingredients. Actively advertise your outstanding product quality. Meet customer demands to learn verifiable details about the products.
The quality seal:
Upon request, you as a licensee will be provided with the quality seal "Ingredients tested" . This enables you to show your customers that all the ingredients of your products have been tested by the manufacturer-neutral consumer portal Kosmetikanalyse. In this context, 80% of all products of the respective brand must be marked with a green or dark green seal by Kosmetikanalyse. If you have any questions, please contact guenter.reichelt@cosmeticanalysis.com
It is advisable to place the seal in a central location on the company website, on flyers and other printed materials.
The CA-Codes, as an interactive link or embedded in QR-Codes.
Interactive use with link to your product analysis on the internationally leading and manufacturer-neutral consumer portal Kosmetikanalyse.
The purchase of the corresponding licenses also includes the right to createCA-Codes on the portal www.kosmetikanalyse.org and to manage them independently. Per licensed product, as many CA-Codes can be created in all available languages as are required for different promotional activities. Read more details about functions here!
Online promotional activities can be done, for example, by linking with your products in web stores or on websites, in mailings or social media activities.
Offline advertising measures can be used with QR-Codes on packaging, in flyers, on posters or in ads, etc.
Tracking of scans and clicks:
Each CA-Code can be assigned to online and offline activities. The clicks and scans are tracked by the system and can be evaluated individually by you.
Details can be found here: www.cosmeticanalysis.com
Lead-Generator
At the same time as publishing your detailed product quality, you can increase the number of your customers with a questionnaire that you can create yourself. Build and maintain a sustainable customer community and get more sales.
Use of the Lead-Generator:
Within the marketing tool of your license at Cosmetic Analysis ,you can develop any number of questionnaires yourself and assign them to individual marketing measures via the CA-Codes.These questionnaires are displayed to the customer via links or QR-Codes when the product analysis is called up. Here you can offer any rewards for completing the questionnaire. The returned answers are available in the marketing area for further processing.... Read more here!
You get qualified leads from prospects who are already interested in the quality of your products. You can build an interesting customer community.
Successful marketing ideas for our licensees
Here we present and discuss marketing ideas that have been tried and tested in practice and have proven successful for end customer projects or also for sales support. In this way, we want to provide suggestions and exchange experiences.
Let yourself be inspired.
Cosmetic Analysis: Use in the consultation
Go ahead and polarize a little, success will prove you right.
CA-Code: Use quality transparency in all advertising measures.
Convince comprehensibly with product quality.
Lead-Generator with classic technology and
with pioneering blockchain technology.
Generate high-quality leads with your product quality. Increase your brand experience so emphatically.
Boost customer engagement.
Build a sustainable customer community.
ISO Standard 16128 - Leverage your product quality and stand out.
Read here what the ISO Standard 16128 means for companies with really good quality and what you can do.
Clean Beauty
More and more people attach importance to transparent ingredients in their cosmetics and inform themselves about the risks for themselves and the environment.
Clean Beauty is a currently interesting term that is aimed at these consumers.
- The term "Clean Beauty" is not protected - any cosmetic product can be called that.
- "Clean Beauty" refers primarily to the ingredient list - INCI.
- Clean beauty does not have anything directly to do with natural cosmetics.
First and foremost,"Clean Beauty" is about avoiding carcinogenic ingredients and chemical pollutants (for example, parabens and silicones) in production and replacing them with "clean" substances.
If you want to disclose to your interested customers that your cosmetics are Clean, use the CA-Codes of Cosmetic Analysis.